Monday, May 28, 2012

Sergio Endrigo

Sergio Endrigo along with Nico Fidenco, Emilio Pericoli and Rita Pavone was one of the first Italian acts to break into the Brazilian market. 'Io che amo solo te' hit #1 in the Brazilian singles' chart in early 1964. Sergio visited Brazil in March 1964, a few weeks before the military putsch overthrew democratic President João Goulart. Endrigo sang at Teatro Record in São Paulo.

At the height of the Italian music invasion Sergio had major hits like the aforesaid 'Io che amo solo te', 'Se le cose stanno così', 'Basta così', 'Aria di neve', 'Era d'estate' and 'Annamaria' that stayed on top of the extended-play charts for months. In 1965, before Sergio left RCA Italiana he recorded 'Ti amo' which had a fair bit of air-play in Brazilian radio stations. 

Endrigo's 2 albums for RCA sold well and after he left RCA for Cetra his recording were not as easy to come by anymore until 1968 when Sergio won Festival di San Remo with 'Canzone per te' sung by himself and Brazil's own Roberto Carlos. 

Due to Roberto Carlos huge popularity in Brazil, 'Canzone per te' went to #1 straight away. but Roberto's record differs a great deal from Endrigo's final product. You see, R.C. had recorded the single in Brazil in 1967 before Endrigo decided to change part of the lyrics. When Roberto arrived in Italy to sing at the Festival he had to learn the new words but Brazilian CBS couldn't be bothered to correct them. So if you listen to Endrigo's and Carlos' versions you'll notice the lyrics are different.
extended-play 'Annamaria' was a best seller in 1964.
extended-play 'Era d'estate' featuring marvelous 'Ora che sai'.
'Melodias' #84, Sergio Endrigo had the best selling single & album in the country.

'Il Musichiere', 22nd April 1961, tells new face Sergio Endrigo is getting more and more mail. The magazine says Endrigo was born in Pola, on 15 June 1933, and is a thin and shy young man. Up to that point Sergio had 3 singles on the market: 'Bolle di sapone' / 'Alle 4 del mattino'; 'I tuoi vent'anni' / 'Dillo al tuo cuore' and 'La brava gente / 'Les espoires de printemps'. 
Sergio & Maria Giulia on the cover of 'Bolero Film', 24 February 1964.
'Bolero', 20 Giugno 1965 with Sergio, Giulia & Claudia.
Sergio Endrigo playing the guitar in the livingroom at home in via Seneca 66 beside his wife Maria Giulia Bartolocci holding a cigarette. On the wall behind him, his ancient weapons collection. Rome, 1964. Photo by Marisa Rastellini-Mondadori.
Maria Giulia and Sergio Endrigo, her husband. 
Sergio Endrigo, Maria Giulia, Riccardo Del Turco and Giulia's sister in Viareggio 1964.
Giovani, February 1968.
'Se le cose stanno così'...
Via Seneca, 66, Rome, 1964.
Endrigo sitting in the hall at home in via Seneca 66. The plate of via Broletto behind him reminds the song bearing the same name that he composed. Rome, 1964.

1966

Sergio as a teen-ager.
smoking and sun-bathing at the same time...
Sergio in the 1950s


Sergio Endrigo in Brazil in 1968

1964, um ano que foi como foi, melhor será o que virá. 
about Sergio Endrigo's stint in São Paulo in March 1964, daily 'OESP' wrote: 'De passagem para o Uruguay, Elza Martinelli conversou inteligentemente sobre cinema, com seu jeito de garota arisca, elegante, de olhos vivos. Uma presença completamente diferente, se bem que igualmente italiana, foi a de Sergio Endrigo, um sujeito triste, sempre vestido de escuro, que canta melancolicamente coisas que deveriam ser ditas com alegria, 'Io che amo solo te', por exemplo. Endrigo cantou no Teatro Record da rua da Consolação e abriu a nova fase da boite Oasis, na rua 7 de Abril'.
daily 'O Estado de S.Paulo' announces Sergio Endrigo's death - 9 September 2005.
Sergio Endrigo recorded some of the most beautiful Italian songs ever written; 'Io che amo solo te' is probably the most outstanding.

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