Saturday, May 28, 2016

youth magazines imported from Italy in the 1960s.

The so-called Italian music invasion of Brazil started up in mid to late 1963. with Nico Fidenco's 'Legata a un granello di sabbia' and Emilio Pericoli's 'Al di là'.

In 1964, Rita Pavone's 'Datemi un martello' was the best selling single in the country; the runner-up was Sergio Endrigo's 'Io che amo solo te'...

1965 started with John Foster's 'Amore scusami' at the top of the charts; in March 1965, Bobby Solo's 'Se piangi se ridi' was #1... and by August 1965, Pino Donaggio's 'Io che non vivo (senza te)' was #1 in the whole country.

Then, as of September 1965, Brazilian rock aka Jovem Guarda (Young Guard) took over from the Italians... but one could still listen to Italian hits like Gianni Morandi's 'In ginocchio da te' on the radio.

As 1966 started, suddenly, out of the blue there was a 'flood' of Italian magazines on the newsstands of Sao Paulo & Rio de Janeiro. Italian illustrated magazines like 'Oggi', 'Gente', 'L' Europeo' etc. were common but not youth-oriented-magazines... that was new! 'BIG' was the first Italian youth-magazine I bought. 'Giovani' came out soon after...

In Rio de Janeiro, for being a sea-port city one could find a much wider variety of Italian rags like 'Bolero', 'Sorrisi e Canzoni' and others. Here are some examples of the Italian youth-magazines I used to cherish.
'Big', 10 September 1965.
 21 Gennaio 1966 (Edoardo Vianello); 4 Febbraio 1966 (Rita Pavone);
'Big' 4 Marzo 1966 (Cantagiro): Big, 1st June 1966 (Rita Pavone).
'Bolero' Endrigo, Giulia & Claudia, 20 Giugno 1965; 'Big', 2nd July 1965 (Beatles).
BIG, Mina, 1965.
4 June 1966 (Dino); 3 Settembre 1966 (Michele)  
'Giovani', 3 Settembre 1966; Rita Pavone & Gianni Morandi at the set of 'Rita la zanzara', shot in Naples and Rome in the summer of 1966. 
2 Luglio 1966 with Michele; 20 August 1966 with Dino.
12 March 196629 October 1966.
12 January 1967; Sonny & Cher sing at San Remo. 
9 Marzo 1967; Cantagiro 1967.
'Big', 5 luglio  1967 Rita declares she's engaged to Teddy Reno; 4 Ottobre 1967.
Francesi on 26 Gennaio 1967; Mick Jagger in April 1967.
Rita's 4th movie 'La feldmarescialla' 1967:Morandi at the Italian Army, 25 November 1967
Fausto Leali marries Milena Cantù - Sogno, 12 November 1967.
11 Gennaio 1968 (Partitissima); 'Bolero' Milva, 25 Febbrario 1968.
'Radio Corriere', 23 Giugno 1968; 'Bolero', 22nd December 1968 (Celentano & children),
Dalida defeats Rita Pavone at 'Partitissima' on 6 January 1968.
3rd January 1968 with Caterina Caselli.
Mina at Giovani, 1968.

No comments:

Post a Comment